Big words, nice looking package and customers' hopes/wishes that new product will solve their problems and frustrations, is what sells the product. Like I said before, software is the only product you can start selling before it's even finished.
Currently, we have an issue with Creo when one workstation cannot open the part, even you can select it in File-Open window,, while other stations can open the same file just fine. Also, it loks like Creo has mind of its own. You get used to something in one way and then all of sudden you cannot do it that way and you have to find new way.